“How To Get Results From Social Networking in Real Estate”

James Bridges
James Bridges
shares how you can
succeed with social networking

When most real estate agents start their journey into social networking it involves getting online and signing up on the biggest websites.  The excitement of being able to connect with new people, past clients and more is both exciting and overwhelming at the same time.  What first starts out as a new marketing activity quickly dissolves to something else that just “doesn’t work”.

Sadly this happens to all too many real estate professionals and others.  After all, why would popular sites like Facebook, LinkedIn, ActiveRain , Twitter and many others be filled with accounts that have barely been used?  The reality is that very few join the ranks of those in social networking with a plan on how to get results.  When we say results, we are speaking of getting 2 or more transactions from our efforts each and every month.

Getting transactions from your social networking efforts is certainly possible when you understand what you bring to the world of online networking.  Here are three easy methods you can concentrate on so your success continues long after you fill out your first profile.

  1. Have a plan – It may sound crazy, because after all, social networking is so easy, what could you possibly plan?  Taking time to put together a small plan of action will allow you to keep your focus narrow and achieve success before tackling your next project. The plan doesn’t have to be fancy, but it can include such items as the following:

    1. Which network to start with?

    2. How many contacts to add each day?

    3. How are you going to add value to your network?

    Writing out 7-10 steps before you ever sign on to your first network will ensure that you have the best chances to get results from your social networking activities.

  1. How are you going to add value? – In order to get the most from your social networking efforts, it is important to decide how you will add value to those in your network.  If you only ever ask for referrals or see who needs to sell their home, you will quickly lose steam and you won’t see any results for the long haul. 

    Decide on information that you are an expert in and that you enjoy sharing with others.  This could vary from unique area information from years of experience, to information on the latest happenings in your city.  This unique value that you have will ensure your network comes to you for information each and every month.

  1. Which network works the best for you? – Each network has something that it specializes in.  LinkedIn is a powerful business network tool, while Facebook provides an aspect that is more social.  Take time to explore the networks and see which one caters best to your personality.  Taking the time to understand how each one works first will ensure you stick with it and use all of the features that are provided.

We invite you to consider the 3 steps above to get the most from your social networking efforts in real estate.  Many people are getting on to the networks with little planning, and you will be able to get your unfair share of referrals and new business by starting out with a good plan of attack.

Discover about more of the methods, techniques, and tools you can use to get transactions each and every month with our Real Estate Social Networking System.  With fresh updates each and every month you can stay ahead of your competition and get the help you need to reach your goals.

Discover More About Social Networking

Social networking is an integral part of a balanced online real estate marketing strategy. We invite you to consider our Internet Marketing for Real Estate Free E-book where you can uncover additional methods for your social networking efforts and online lead generation activities.

In addition to social networking, In this guide you will discover:

  • The #1 reason your blog or website isn't generating leads for you

  • How you can use a FREE blog to generate leads

  • How to write a page that the search engines & your next customers want to read

We look forward to hearing about your successes.

To Your Success Online,

Joey and Jamey Bridges

Joey and James Bridges

Real Estate Internet Marketing Coaches

P.S. Skeptical? Our Internet Marketing Real Estate book isn't fluff. We wanted it to be FREE so you could get started and take action with your website, blog etc. by turning them into lead generating machines.

P.P.S Join the conversation! Getting started with social networking means joining the online conversation. Follow Joseph and James on Twitter and see what is going on.