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Top 10 Mistakes Agents Make Going After Short Sales

Short sales are a huge portion of the market. With many sellers running into challenges from job loss to adjustable rate mortgages there are many homeowners in need of help and they don’t know where to turn. To reach these homeowners requires the right strategy and tactics and unfortunately many real estate agents make tragic mistakes that prevent them from reaching the home owners who need the most help. Consider avoiding the following pitfalls when you are pursuing short sale …

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What is Your Real Estate Marketing Niche?

Starting in real estate often means being the “jack of all trades” in the area. Your expertise becomes anything related to real estate, whether it be listing homes, selling homes, or maybe even doing a home loan. Your real estate career gets even more clouded as you get involved with the different types of real estate from condos, homes, land, new construction, residential multi-units (i.e. 2-4 units) or maybe even stretching to commercial properties (and there are plenty of niches within the …

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Maximizing Your Marketing Strategy: A Guide for Real Estate Agents

Marketing in the real estate industry can be a daunting and costly endeavor, especially when efforts fail to yield the desired results. It's no wonder that some real estate professionals shy away from marketing and advertising due to uncertainties surrounding potential outcomes. However, avoiding marketing altogether can be detrimental to your business and leave you struggling when economies change. The key lies in discovering effective strategies that minimize wastage and maximize returns on …

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