by Getting a flood of visitors to your website won’t happen by accident and it won’t happen by hoping for people to find your site either. Traffic is the lifeblood of any website and the reality is that you can’t have too much traffic!
Although there are many services that sell bursts of traffic this traffic is generally low quality and won’t result in leads for your business. The real key is to develop a steady stream of targeted traffic that is composed of website visitors who are interested in real estate and when they come to your site will feel compelled to take action.
Having targeted visitors come to your website, ready to contact you, means having a balanced approach. Here are different techniques to get that flood of visitors who can’t wait to contact you.
- Pay per click: Pay per click traffic is one of the quickest ways to get traffic to your website. Controlling your traffic at the keyword level ensures that you send only the most motivated of people to your website. Instead of competing on the most expensive words, consider words that are focused on the neighborhoods that you enjoy doing business in which are usually much more affordable than larger words targeted on your city. Remember there are many sources of pay per click traffic from Google, Bing, Facebook, Reddit and more. Find a few key sources and implement campaigns to drive targeted traffic.
- Create a sitemap: While this is a small task that is tactical in nature it can really help both search engines and your visitors. Creating a sitemap (both HTML and XML) will allow the search engines to discover as much as possible about your website. When the search engine understands more of the pages on your site it will be able to send people to the deepest pages on your site.
- Sharing links on your Social Platforms: Building a network of people on your social network whether it be Facebook, Instagram, TikTok, YouTube,Twitter, or one of the other networks provides the opportunity for you to share the new pages that you create. When you create a new neighborhood page, city page, or other page on your site sharing a link through your status updates will drive quick traffic to your new information. Yes, even for video sites, you might record a video about the new area and then in the description of the video provide a link to your new local area page.
- Content Marketing: Create high-quality and informative content on your website regularly. This can include blog posts, articles, videos, and infographics related to real estate trends, buying tips, market updates, and local community events. Engaging content not only attracts organic traffic through search engines but also encourages visitors to stay on your website longer, increasing the likelihood of lead generation.
- Search Engine Optimization (SEO):Implementing effective SEO strategies will enhance your website’s ranking in search engine results pages (SERPs). Research and optimize your content with relevant keywords, meta tags, and descriptions. Additionally, build high-quality backlinks from reputable websites within the real estate niche to improve your website’s authority and credibility in the eyes of search engines.
- Email Marketing: Leverage email marketing to keep in touch with potential clients and nurture existing leads. Create a newsletter or email campaign that provides valuable insights, market updates, specialized niche market reports, and exclusive property listings. A well-crafted email campaign can drive traffic back to your website and encourage repeat visits.
- Collaborate with Local Partners: Establish relationships with other local businesses, out of area real estate agents, and industry influencers. Collaborate on joint marketing efforts, guest blog posts, or co-hosted events. By tapping into each other’s networks, you can cross-promote and reach a broader audience, driving traffic to both websites.
Taking a balanced approach of targeting paid traffic, organic traffic, and traffic through your social network will bring visitors to your website every day. One of the best methods to increase your traffic consistently is to continue with the balanced methods above.
