by One of the best ways to meet the demands of consumers and the search engines is through the creation of new content for your website. New content for your real estate website is a pivotal part of your overall online marketing strategy as it can help you with your SEO (Search Engine Optimization) efforts.
The thought of “writing” pages about neighborhoods, architecture styles, or local events is one where many real estate professionals would rather go to the dentist than write new material. While this might be the thought process, the reality is that creating content for your website (or blog) doesn’t have to be painful and it can be much easier when you have the right approach.
There are many great sources on the internet to discover more about writing styles, here I wanted to share some quick tips to make writing easier so you can increase your rankings in the search engines and have happy visitors.
- Write like you speak – This didn’t help me much in school but writing like you speak is just fine for writing online. There aren’t any major awards, like the Pulitzer, for copy on real estate websites, so have fun and just write like you were speaking with someone who is totally new to the area. Share with them your insights on good neighborhoods, quiet streets, etc and you will have pages of great content for your website.
- If you don’t like typing, don’t type – Too often people don’t write new material for their real estate websites because they don’t type quickly. If you don’t type quickly, then simply don’t type the information! The important part about content creation is you, since you are the subject matter expert. You can write the information about the area and have someone else type it, or you could even record your voice and then send that off for transcription. Having your handwriting typed or your voice transcribed is very affordable these days as there are many services that will do it online.
- AI Based Copywriting – Technology continues to advance in the areas of artificial intelligence. While companies such as ChatGPT have grabbed headlines due to their advanced AI technology that can write entire essays there are other competitors such as Copy.ai that can help you to write longer and more detailed posts with greater speed. While the AI technologies are advanced, don’t let the technology run away with your unique knowledge. You can use these tools to create a good foundation and you can improve upon that foundation with your personality and specialty knowledge of your market.
- Create an Outline of Topics – Many real estate professionals give up on their content creation efforts because they get “writers’ block”. With real estate writing you shouldn’t have to worry about writers’ block as you aren’t crafting a novel like Jurassic Park; you are writing information that you are sharing on a regular basis with your buyers and sellers. To help you avoid staring at an empty word document, write out 50 topics before you ever write your first article. With 50 topics in hand you can comfortably write a page or post a week and even have 2 weeks off in a year! When you think about the questions buyers and sellers ask you; you will easily have 50 topics to write down which will help to fill your website with quality content.
- Start slow – Just like when you start the gym for the first time in years, try to pace yourself when you are creating new content. Don’t start off trying to create a new page every day for your website as that will be too overwhelming. Start with the goal of just 1 new page a week and when you find out how easy it can be you can slowly increase the number of new pages you add. The important part is to stick with it as your visitors and search engines like regular updates.
Writing that first page for your real estate website may take you a few hours, but it will get easier the more pages you create. Take time to set a goal of how many pages you will create in your first month and hand that goal to someone so they can check in on you. Fresh content for your website is an essential element to a well rounded real estate marketing strategy and sticking with it will help you to increase your rankings and get more customers to your website every day.
