by Marketing your real estate business online is a fun and exciting process. After all, you can implement new ideas for very little money and you can see near instant results (good or bad). One of the hardest aspects becomes what do you try next?
With internet marketing you don’t have to be crazy or extremely creative to implement an idea that captivates your audience, sometimes it just takes the right spark to get you going. Here are some internet marketing ideas that will shake up the “norm” and get some fresh activity from your online efforts. Give it a whirl and see which one catches your attention.
- Change your homepage – I mean totally change it. For many real estate websites, the home page can be a source of 40% or more of the total traffic, but what kind of results are you getting from it? Go crazy, put some new pictures up, change the content, put up a new opt-in form, and just make major changes. Don’t just change the headline, go crazy and see what results you can get. If you are nervous about such a major change, just save a copy of your page first.
- Record video – Too many people are scared of video so be bold and put some video on your website. You don’t have to be Stephen Spielberg, just grab a camera and start shooting some of the neighborhoods that you work in everyday. Be bold and create a series like “Walking through the Streets of MyNeighborhood” where you literally create videos of you walking different streets. You can narrate the video as you walk!
- Grow that social network – Maybe you have been signed up with Facebook, Twitter, ActiveRain, or one of the others for a while, but what have you done with it? Go login and start making some new connections. Don’t just ask someone to be your friend though, add real value, ask them how their business is going and maybe even share the latest tip you are using to generate leads online. Everyone enjoys a friendly new idea so start off your new relationship by sharing.
- Guest post – Having a blog is great, but when was the last time you reached out to a fellow blogger and asked if you could write a guest post? As bloggers we are always looking for fresh new contributors so reach out to a city that has common relocations to your area and see if you can write a guest post about what’s going on in your area. You may even get the opportunity to establish a great referral connection with that other agent.
- Host an online tele-class – Change that normal buyer seminar you do to an online version. There are some great products out there that even allow you to host free conference calls so you don’t have any excuse. Send a blast email to your database and share some of the latest challenges (and how you can be the solution) for buyers in the market and watch the leads pour in.
Real estate internet marketing ideas don’t have to be as big as creating Google to work, sometimes it just means making a change and seeing what happens. So you only have one question left to ask, which idea are you going to implement?
