by No matter what economy we are in, real estate is a business that is constantly changing. Sure the general public may feel that the only work that is done is meet someone, put a sign in the yard, list it on the computer and make lots of money, but we know differently. In real estate there are 100’s of things you do every day and the way that you acquire new customer’s changes every year.
In order to keep your competitive edge you have probably gone to a variety of real estate training events. Some of the events pump you up for a few hours only to have you go back to your office and by the end of the day you are drowning in putting out fires and that training seems like a distant memory. So how do you choose the training that you need to get more business and that you will actually stick with?
Here are 3 items to consider before you get that credit card out to decide on what real estate training is right for you.
Item 1: What is your BIGGEST problem?
There are many different programs out there that can help you with your entire real estate business but do you need help with everything? You may need help on something specific like better objection handling techniques or just how to generate more leads for your business. Before you even go to a training event, or start searching online, decide on what is your biggest challenge.
Try to be as specific as you can. If you have always had a challenge with generating leads, then consider a course or training on lead generation. If you have had a problem converting people on the phone consider a course that helps with conversational language that leads to conversion. If you have a ton of business but are working WAY too many hours then look for someone who can help streamline and help you gain efficiency. If you identify more than one problem (that’s a good thing) then rank them in importance in how much they can help your business and start with the toughest one first.
Item 2: Budget for Training as an Investment
Training is an investment in yourself, just like going to school. Every year consider having a training budget as part of your business and then it won’t seem difficult to spend money on training. Programs can vary from as little as $90 for a training guide to thousands of dollars for 1 on 1 coaching. After you decide what your biggest challenge is, make sure you have the budget to solve that issue.
With the wide range of training available, really focus on matching a training to your personality. Some people are excellent at studying on their own, while others need guidance. There is nothing wrong with either approach, the key is understanding where your strengths and weaknesses are so you can get the help you need to achieve success in your business.
Item 3: Accountability Matters – Who is Going to Hold You Accountable?
If you already have a real estate coach then you already have someone holding you accountable, if not though, consider getting a person to check on how you are doing with your training. Reporting to a third party on what you are learning will help you get results from your investment. It is the same process as going to a trainer for your fitness. A trainer can’t work out for you, just as a real estate coach can’t make your calls, but when you have an expert guiding you to your goals you can get there faster and usually save money getting to your goals as well.
Real estate training is a great opportunity to discover new techniques and then apply those new methods to improve your real estate business. Have fun evaluating your challenges and most of all take action with a program that is the best fit for you.
