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7 Tips to Increase Traffic To Your Real Estate Website

Getting a flood of visitors to your website won’t happen by accident and it won’t happen by hoping for people to find your site either.  Traffic is the lifeblood of any website and the reality is that you can’t have too much traffic!

Although there are many services that sell bursts of traffic this traffic is generally low quality and won’t result in leads for your business.  The real key is to develop a steady stream of targeted traffic that is composed of website visitors who are interested in real estate and when they come to your site will feel compelled to take action.

Having targeted visitors come to your website, ready to contact you, means having a balanced approach.  Here are different techniques to get that flood of visitors who can’t wait to contact you.

  1. Pay per click:  Pay per click traffic is one of the quickest ways to get traffic to your website.  Controlling your traffic at the keyword level ensures that you send only the most motivated of people to your website.  Instead of competing on the most expensive words, consider words that are focused on the neighborhoods that you enjoy doing business in which are usually much more affordable than larger words targeted on your city.  Remember there are many sources of pay per click traffic from Google, Bing, Facebook, Reddit and more.  Find a few key sources and implement campaigns to drive targeted traffic.
  2. Create a sitemap: While this is a small task that is tactical in nature it can really help both search engines and your visitors.  Creating a sitemap (both HTML and XML) will allow the search engines to discover as much as possible about your website.  When the search engine understands more of the pages on your site it will be able to send people to the deepest pages on your site.
  3. Sharing links on your Social Platforms: Building a network of people on your social network whether it be Facebook, Instagram, TikTok, YouTube,Twitter, or one of the other networks provides the opportunity for you to share the new pages that you create.  When you create a new neighborhood page, city page, or other page on your site sharing a link through your status updates will drive quick traffic to your new information.  Yes, even for video sites, you might record a video about the new area and then in the description of the video provide a link to your new local area page.
  4. Content Marketing: Create high-quality and informative content on your website regularly. This can include blog posts, articles, videos, and infographics related to real estate trends, buying tips, market updates, and local community events. Engaging content not only attracts organic traffic through search engines but also encourages visitors to stay on your website longer, increasing the likelihood of lead generation.
  5. Search Engine Optimization (SEO):Implementing effective SEO strategies will enhance your website’s ranking in search engine results pages (SERPs). Research and optimize your content with relevant keywords, meta tags, and descriptions. Additionally, build high-quality backlinks from reputable websites within the real estate niche to improve your website’s authority and credibility in the eyes of search engines.
  6. Email Marketing: Leverage email marketing to keep in touch with potential clients and nurture existing leads. Create a newsletter or email campaign that provides valuable insights, market updates, specialized niche market reports, and exclusive property listings. A well-crafted email campaign can drive traffic back to your website and encourage repeat visits.
  7. Collaborate with Local Partners: Establish relationships with other local businesses, out of area real estate agents, and industry influencers. Collaborate on joint marketing efforts, guest blog posts, or co-hosted events. By tapping into each other’s networks, you can cross-promote and reach a broader audience, driving traffic to both websites.

Taking a balanced approach of targeting paid traffic, organic traffic, and traffic through your social network will bring visitors to your website every day.  One of the best methods to increase your traffic consistently is to continue with the balanced methods above.

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Discover More About Real Estate Search Engine Marketing

Getting to the top of the search engines with your real estate website is known as the practice of real estate SEO (Search Engine Optimization).  You might be thinking, is SEO different for real estate websites than other sites?  From a strategic angle; no, the same methods of success are used.  From a tactical implementation aspect, real estate websites have a set of content that allows different forms of optimization that might not be as available as say an Ecommerce website.  

Dominating the organic results feels great, especially when you can see your website in those coveted top locations for the most competitive keywords.  Sometimes the focus on getting to the top leads to a focus that is more on rankings than getting clicks.  Getting to the top is only a part of the battle as you want to make sure that users are compelled to click on your website.

When you want users to click on your result in the search engines this is considered search engine marketing.  Search engine marketing means taking into consideration, not just rankings, but what a user sees when your rankings appear in the results. It takes just a bit of attention to details that most miss and it can improve your clicks by more than 50% so it’s worth your attention.

Here are key areas to focus on to improve the clicks you receive no matter what your rankings are.

  1. Page Title – Your page title is something that should be unique on each and every page.  Being unique is only part of the battle.  Your page title should have the keyword your page focuses on and be a call to action.  For example consider the following page title “Find San Diego Homes with Free MLS Search”.  This page title is short, includes a big keyword, and encourages the user to click to search the MLS. 
  2. Schema Markup – Structured data or schema markup is a markup language that describes the content on your site without the search engine having to interpret it.  With the volumes of text possible on any given page it can mean many different things to different folks and markup language helps it to be understood properly by search engines which can help with achieving greater success in the SERPs.  The most common schema markup is for real estate listings.  Outside of your MLS listings if you are putting listings on your site, properly marking them up can give you a big benefit.
  3. Your snippet text – The snippet text is the summary text that displays below your page title.  You can’t always control this text but you can give yourself the best odds to have the copy you want show up by filling out your description meta tag and having your strongest copy closest to the top of your page.  
  4. Variety of Content – The more roads that lead to your website the better.  Think about the search engine results page, besides text, what other options are displayed?  Along the top section of Google you will also see that you can view results by “Images” or “Videos”.  This means that if you create unique engaging real estate content via images and videos you have the opportunity to show up in more places within the search engine results pages.  You can pack your best pages with unique images (that have captions) and even build up videos where you could have your own YouTube channel that provides visitors with additional information about your market.
  5. Domain name – Your domain name, just as in your pay per click ads, can improve your click rates by 10% or more.  Instead of having a domain that is your name, consider a domain name that is related to the city or neighborhoods that you operate in and it will give users the confidence to click your result. Now keep in mind a good domain name doesn’t really help impact your actual rankings, rather a domain that is oriented around your target market can help increase the click rate, thereby getting you more interested people to do business with.
  6. Page names – Just like your domain name it helps to name your web pages names that are related to what the page is all about.  For example instead of a page named “neighborhood_page1.html” consider the page name of “spring_valley_homes.html” as it is more descriptive to both the search engine and the user who will be making the click!

Just concentrating on these six items will help you to see more clicks from your search engine results quickly.  These same four methods will even help increase your rankings at the same time.  When you focus on both the experience of your next customer and the search engine you will have traffic coming to your website every day.